It’s one thing to have a login for all of these tools and say “you use them.” It’s another to actually incorporate these into your strategy, gain insights, develop strategies, and create action from them. I use a combination of SEO tools to help drive your business growth, letting data speak for itself to unearth opportunities and help drive effective decision making.
From identifying keyword opportunities, to tracking success, measuring progress, monitoring link acquisition, uncovering technical opportunities, and more, I leverage over 20+ tools in every SEO campaign to help make decisions. The best part? YOU don’t have to know all of these and navigate them. I leverage each of them, condense into actionable insights, and bring you the opportunities that we can capitalize on!
Over the past 4 years, I have jumped right into all things Google Analytics 4. I was an early adopter in past agencies, creating properties and installing on websites so I could quickly learn the ins and outs of the new platform. Now, I am a certified Google Analytics 4 expert that can help customize reporting, track eCommerce revenue, and measure everything you want to measure.
Google Analytics Consulting
To an SEO, Google Search Console is hands down one of the most beneficial and useful tools that we have at our disposal. There are a few reasons for that. Besides being a FREE tool, you get insights into how your site is performing in search, what queries are driving traffic, what pages need love, how your enhancements are, how is Google crawling and indexing your site, what type of backlinks are pointing to your domain and so much more! Overwhelming right? That’s where I come in. Help you dissect this information, prioritize, and build strategies that have actual impact.
Google Search Console Help
Google Tag Manager simplifies the implementation and management of tracking tags on your website, allowing for seamless integration of tools like Google Analytics, Facebook Pixel, and custom event tracking. I use GTM to streamline complex tracking setups, ensuring accurate data collection without bogging down site speed or relying on constant code changes. My expertise ensures every tag is optimized, secure, and aligned with YOUR overall SEO and marketing goals.
Google Tag Manager Consulting
Google Business Profile, formerly known as Google My Business, is a cornerstone for local SEO success, helping your business appear in local search results and on Google Maps. I optimize GBP listings to ensure they are fully completed, accurate, and engaging, incorporating targeted keywords, compelling descriptions, and high-quality images. This drives visibility in the local map pack and helps attract nearby customers actively searching for your services. With my expertise, I ensure your profile stands out and maximizes your local SEO potential.
Google Keyword Planner is essential for uncovering high-impact keywords that drive traffic and conversions. I use Keyword Planner to identify search terms your audience is using, maximize intent-driven keywords, prioritize opportunities, and inform SEO strategies that align with your business goals. It’s a foundational tool for effective keyword targeting and campaign success straight from the belly of the beast.
Semrush is a powerhouse tool for comprehensive SEO and competitive analysis. I leverage it to uncover keyword opportunities, analyze competitor strategies, track rankings, and optimize site performance. With its robust data insights, I craft targeted, results-driven SEO strategies tailored to your business needs.
BrightEdge is an advanced enterprise SEO platform that empowers data-driven decision-making. I use it to uncover content performance insights, track keyword rankings, and align SEO strategies with measurable business outcomes. Its powerful tools help me identify opportunities, optimize existing content, and deliver impactful results for your brand.
Ahrefs is an essential tool in my SEO toolkit, renowned for its robust backlink analysis and keyword research capabilities. I leverage Ahrefs to audit your site’s link profile, analyze competitors, and uncover high-value keywords that drive traffic. Its comprehensive insights enable me to craft strategies that enhance rankings and grow organic visibility effectively.
Screaming Frog is hands-down my favorite SEO tool and an absolute powerhouse for technical SEO. I rely on it to crawl websites of any size, uncovering vital insights like broken links, duplicate content, crawl errors, and more. Its precision and depth make it indispensable for diagnosing site health and optimizing technical foundations. With Screaming Frog, I leave no stone unturned, ensuring your website is primed for peak performance in search engines. It’s the Swiss Army knife of SEO tools, and I’m proud to wield it!
Sitebulb is a go-to tool for deep technical SEO audits, offering unmatched data visualization to uncover and address complex site issues. From crawlability and site structure to internal linking, it helps me pinpoint what’s holding your site back and deliver clear, actionable solutions. Its insights allow me to optimize websites for both search engines and users effectively.
Moz is a versatile tool I rely on for keyword research, rank tracking, and link building strategies. Its intuitive interface and powerful metrics, like Domain Authority (DA), help me uncover opportunities to improve your site’s visibility. With Moz, I ensure your SEO strategy is data-driven and focused on sustainable growth.
GTMetrix and Google PageSpeed Insights are essential tools in my toolkit for optimizing website speed and performance. These platforms help me analyze load times, pinpoint bottlenecks, and implement fixes to improve your site’s user experience and Core Web Vitals. By leveraging both, I ensure your site is fast, efficient, and search-engine friendly.
