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Managing SEO for a franchise business isn’t your typical SEO campaign. With multiple locations, varying target audiences, and often unique branding challenges, franchise SEO requires a strategic, location-specific approach to truly thrive. Without the right strategy, it’s easy to lose visibility, consistency, and even revenue.
The key to franchise SEO success lies in creating scalable systems, managing local and national visibility, and delivering results for each location. Whether it’s optimizing for local search, tackling multi-location management, or creating strategies to boost both your brand and individual franchises, I can help.
With over 10 years of experience working with franchise businesses, I know how to deliver tailored SEO strategies that keep your brand unified while maximizing the performance of each individual location. Here’s how I break down a franchise SEO campaign:
Franchise SEO comes with unique challenges like balancing local visibility for each location with the overarching national brand presence. Add in factors like competing with local businesses, managing location-specific content, and ensuring each franchise has the tools to succeed, and the complexity can be overwhelming.
That’s where I step in. I simplify the process with custom-tailored franchise SEO solutions designed to amplify your national presence while ensuring every location shines locally.
We’ll begin by diving into your goals, understanding your franchise’s market dynamics, and developing a strategy that’s as unique as your business. From optimizing Google Business Profiles (formerly Google My Business) for each location to ensuring your brand messaging is consistent across platforms, I’ll create a roadmap to help your franchise dominate both locally and nationally.
Whether you’re expanding into new markets, managing dozens (or hundreds) of locations, or ensuring consistency in SEO practices across franchises, my solutions are designed to help you grow. Let’s team up to streamline your franchise SEO and deliver measurable results for your business.
For franchises, understanding both the national and local markets is critical. I conduct in-depth research to identify opportunities at every level, ensuring your franchise can effectively compete with both local businesses and national chains.
Franchise-level keyword research requires a dual focus—targeting high-impact national terms alongside location-specific keywords. I identify opportunities that drive traffic to each location while strengthening the overall brand presence.
Franchises need SEO strategies that scale across locations while maintaining consistency. I design strategies that prioritize high-value tactics, from localized content creation to schema implementation and performance tracking, ensuring growth across all markets.
Technical issues can cripple a franchise’s SEO performance. From managing large-scale websites to troubleshooting location-specific issues, I specialize in solving the technical challenges unique to franchise businesses, ensuring fast, user-friendly, and search-engine-optimized websites.
For franchises, content must balance national brand consistency with local relevance. I create and optimize content to reflect your brand’s values while speaking directly to local audiences. Whether it’s location pages, blogs, or service descriptions, I ensure your content drives traffic and builds authority.
Traffic is great, but conversions are why we’re all here. I optimize your franchise site and location pages to ensure users find what they need, whether it’s contacting their nearest location or booking a service. I can help identify unique ways to grow your revenue through organic exposure.
With franchises, it’s all about seeing the big picture while staying on top of local performance. I cut through the data overload to deliver clear, actionable insights, helping you understand what’s driving results for your franchise business.
I work with you to create reporting dashboards that track your most critical metrics, from local rankings to brand-wide performance. Using industry-leading tools like Looker, Google Analytics 4, Google Search Console, BrightEdge, Semrush and more, I provide a transparent view of your franchise SEO performance at every level.
With tailored insights and actionable data, you’ll gain clarity on:
Over the past 10 years, I’ve had the privilege of partnering with businesses across the country to help them achieve nationwide visibility and growth for their franchises. Take a look at what some of my clients have to say about their experiences working with me on their SEO campaigns.
I had the pleasure of working with Logan over the past two years to advise on SEO best practices and restructure our URLs during a redesign of our website. From the beginning, Logan proved to be a valuable asset with his extensive knowledge of technical SEO, site architecture, and on-page SEO. His expertise significantly eased the challenging two-year redesign process and ensured our site’s page rankings recovered in less than a month despite numerous URL changes.
Logan’s ability to collaborate effectively was crucial. He consistently came prepared to every meeting, fostering a positive working environment and maintaining high morale, even during tense moments. Logan managed the mapping of over 1,000 redirects, advised on which pages would be best to kill, and organized the new URL structure seamlessly.
We are constantly hitting goals and deliverables; and frequently revisiting longer term objectives and areas that we are seeking to improve upon. Overall, we are more than likely the ones not hitting living up to our end of the bargain when it comes to timelines. Communication and timeliness are top of mind for Logan. We are so fortunate to be working with such a reliable SEO professional.
Logan often took on tasks that were challenging with a positive attitude and a determined manner. It is safe to say that without him, the Jonathan Green website redesign project would not have been as successful. Due to his work of mapping and implementing hundreds of redirects, the Jonathan Green site’s traffic and SEO value had a minor two week dip directly after launch, then bounced back stronger.
I highly recommend Logan not only for his capabilities in SEO, but also his professionalism, positive demeanor, and management style. I will miss working with him. Thanks Logan!
Ready to elevate your franchise to the next level? Let’s chat! Whether you’re looking to expand into new markets, optimize your locations, or tackle complex SEO challenges, I’m here to help.
If you’re ever in Colorado Springs, let’s grab coffee or a beer and discuss how I can help your franchise thrive—both locally and nationally.
