See what SEO could realistically be worth to your business based on your actual numbers, not generic traffic projections.
Most SEO pitches lead with rankings and traffic. Neither one pays your bills. Customers do.
A #1 ranking for a keyword that never produces a sale is worthless. A spike in traffic that does not convert is just another vanity metric on a dashboard.
Before investing in SEO, you should be able to answer one question: if it works, what does it actually put in the bank?
That is the number most agencies avoid because it forces them to define what “results” actually means for your business.
This calculator does the math. Enter what an average customer is worth, how many leads you currently generate, and how often those leads close. You will see what a focused SEO campaign could realistically add to your revenue over the next 12 months, before we ever have a conversation.
Tell me a bit about your business and I will estimate the revenue impact of a focused SEO campaign over the next 12 months.
Average revenue per customer or job.
Calls, form fills, or inquiries you currently get per month.
What % of leads typically become paying customers?
This is an estimate only, based on the information you provided and industry-standard benchmarks (including an assumed 2% visitor-to-lead conversion rate). Actual results are not guaranteed and will vary based on your market, competition, and campaign execution.
If these numbers are compelling, let's talk about what a real campaign could look like for your business.
Let's Talk GoalsThis isn’t a random number generator. Here’s exactly what’s happening behind the scenes.
Using a 2% visitor-to-lead conversion rate (a standard industry benchmark), we estimate the organic traffic it likely takes to generate the leads you’re already getting.
SEO doesn’t spike overnight. Growth builds slowly in months 1–3, accelerates through months 4–9, and levels off by month 12.
Higher-investment campaigns support more content, technical work, and link building — raising the realistic traffic ceiling by month 12.
New traffic becomes new leads, new leads become new customers at your close rate, and new customers become new revenue at your sale price.
The calculator gives you the ballpark. A strategy call gives you the specifics.
It’s an estimate based on industry-standard benchmarks and the numbers you provide — not a guarantee. Every business and market is different, but this gives you a grounded, realistic starting point instead of a guess.
You don’t need to. The calculator works backward from your monthly leads instead, so you only need numbers you already know.
Most campaigns start showing measurable movement by month 3–4, with the strongest gains typically landing in months 6–12. That’s why the calculator ramps growth over a full year instead of assuming instant results.
No. Everything updates live as you type — there’s no form, no email gate, nothing to submit.
They’re tied to monthly investment level. More budget generally supports more content production, technical work, and link building — which raises the realistic traffic ceiling the campaign can reach in a year.
Over the past 10 years, I’ve had the privilege of partnering with online stores across the country to help them increase their organic visibility and grow revenue. Take a look at what some of my clients have to say about their experiences working with me on their SEO campaigns.
I had the pleasure of working with Logan Mosby for many years during my time at Quantum Health, and I can say without hesitation that he is an exceptional SEO professional and a true asset to any team.
Logan consistently demonstrated a deep understanding of organic search strategy and execution. He successfully improved our organic rankings for targeted keywords, which led to significant increases in high-quality, organic traffic. His analytical approach, paired with a clear focus on measurable outcomes, made a real impact on our digital presence.
One of Logan’s most impressive accomplishments was his involvement in our website replatforming initiative. Website migrations can be challenging from an SEO perspective, but thanks to Logan’s detailed planning and execution, our organic visibility rebounded quickly post-launch — far beyond what could have been expected from such a complex transition.
Beyond his technical expertise and strategic mindset, Logan is an absolute pleasure to work with. He brings professionalism, strong communication skills, and a collaborative attitude to every project. His ability to explain complex SEO concepts in clear, actionable terms helped align cross-functional teams and drive results together.
I highly recommend Logan — he is a results-driven SEO expert with the right combination of skill, dedication, and character that makes him stand out in his field.
I’m pleased to recommend Logan Mosby for his outstanding work as an SEO Expert at SocialSEO/Intero. For several years, Logan was our account manager for JC Golf, and he consistently demonstrated a high level of professionalism and determination for elevating the results of our website performance.
Logan was always accountable, immediately responsive to our needs, and willing to troubleshoot issues on behalf of the website’s success. His thoroughness in his work was evident in the positive results we achieved.
I highly recommend Logan to anyone seeking a skilled and dedicated SEO professional.
I had the pleasure of working with Logan over the past two years to advise on SEO best practices and restructure our URLs during a redesign of our website. From the beginning, Logan proved to be a valuable asset with his extensive knowledge of technical SEO, site architecture, and on-page SEO. His expertise significantly eased the challenging two-year redesign process and ensured our site’s page rankings recovered in less than a month despite numerous URL changes.
Logan’s ability to collaborate effectively was crucial. He consistently came prepared to every meeting, fostering a positive working environment and maintaining high morale, even during tense moments. Logan managed the mapping of over 1,000 redirects, advised on which pages would be best to kill, and organized the new URL structure seamlessly.
We are constantly hitting goals and deliverables; and frequently revisiting longer term objectives and areas that we are seeking to improve upon. Overall, we are more than likely the ones not hitting living up to our end of the bargain when it comes to timelines. Communication and timeliness are top of mind for Logan. We are so fortunate to be working with such a reliable SEO professional.
Logan often took on tasks that were challenging with a positive attitude and a determined manner. It is safe to say that without him, the Jonathan Green website redesign project would not have been as successful. Due to his work of mapping and implementing hundreds of redirects, the Jonathan Green site’s traffic and SEO value had a minor two week dip directly after launch, then bounced back stronger.
I highly recommend Logan not only for his capabilities in SEO, but also his professionalism, positive demeanor, and management style. I will miss working with him. Thanks Logan!
Working with Logan has been a true pleasure. He is incredibly responsive and goes above-and-beyond the expected duties to boost our business. Logan is the 4th SEO expert we’ve tried, and I believe we finally found the best one!
Logan is the best there is. He gets the results you want with the least amount of money. I had another company prior to finding him and the results were very marginal. He is amazing and great to work with.
The calculator gives you a directional estimate. I can build a more complete forecast around your market, margins, competition, and growth goals.
